The Brief

Our client is part of one of the world's largest insurance groups. It specialises in helping companies grow their businesses quickly and profitably through innovative marketing campaigns. They needed a resource in the UK to help generate extra revenues from the customers of its many business partners, including some of the UK's most prominent financial institutions.

RESPONSE quickly gained a detailed understanding of the company's business model and culture.

The Solution

We are responsible for outbound sales of affinity insurance products and support a variety of campaigns every month. RESPONSE works within the client's operating standards and maintains excellent communication channels with the company at all times. We provide them with regular, comprehensive reports that include information on performance and measurements against other service providers.

The robust nature of our systems, operational processes and dialler management techniques allow us to meet and exceed some challenging targets whilst ensuring compliance with regulations and DMA guidelines. The client has rated our technology as the best it has worked with.

The Results

RESPONSE has consistently proved to be one of the client's strongest performers in the highly competitive outbound arena. The client works with a variety of providers but RESPONSE is their longest serving partner. We make better use of the client's data than any other partner, selling a wide range of insurance policies for the client and its business partners, including plans for accidents, hospital cash and life protection. Our strong performances have included:

• thousands of policy sales a week
• being consistently at the top of the client's third party collaboration rankings
• a consistent balanced performance in terms of contract rates, list penetration, sales conversion and the customer experience