Media & Telecommunications
British Sky Broadcasting
Outsource, In-source, Co-source
Jamie Royles
Advisor
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British Sky Broadcasting
Customer Service, Acquisition and Retention
The entertainment industry in the UK is worth billions, but it's a notoriously difficult market to succeed in. Sky has managed to do just this through a substantial investment in technology, programming and customer service. The client originally came to us back in 1997 with a short-term requirement for extra outbound capacity. Such was our success, Sky continued to return to RESPONSE for further support across a number of different projects. This ad-hoc relationship soon grew to become a close business partnership.
"With multi-skilled agents and significant experience of a diverse range of inbound and outbound campaigns, RESPONSE provides us with a scalable resource and a flexibility that ensures our campaigns are delivered effectively. RESPONSE has made a significant contribution to our growth and will continue to do so."
Head of Sales, Sky